Article

Microsoft's Digital Partner of Record Process Now Recognizes non-DPOR Partners

by Dann Anthony Maurno
Assistant Editor, MSDW

There's no "I" in "team," but there's a "U" in "unappreciated", "unrecognized", and "undervalued", all of which can happen when multiple Microsoft partners cooperate on a single cloud-based solution.

In response to partner feedback, Microsoft is optimizing its Digital Partner of Record (DPOR) process and introducing different ways to measure and recognize the multiple partners on any single subscription. So describes Microsoft's general manager, Worldwide Partner Group Gavriella Schuster in a blog post.

As Schuster describes:

[W]e know that both partners and customers benefit when multiple partners are associated with cloud subscriptions and delivering on their areas of strength and specialty. Because of this, we're turning our attention to new ways we can recognize all partners driving customer usage of our cloud services, from "Sell and Deploy" to "Manage and Use."

Improving the DPOR process

Digital Partner of Record (DPOR) has been the primary path for partners to earn cloud-based competencies and benefits, get visibility into their cloud business, and get information and insights to help optimize customers' solutions and find additional opportunities to drive active usage.

Currently, when a customer designates a partner as the Digital Partner of Record on a cloud subscription, it allows Microsoft to:

  1. Pay that partner incentives based on the customer's usage and consumption
  2. Measure the partner's services capacity
  3. Track towards ultimately qualifying ...

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

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