The Marketer's Guide to Meaningful Measurement

Marketers, it's time to elevate your reporting and confidently communicate results that matter. In this session, we'll cut through the noise of disconnected data and vanity metrics with a practical framework for modern marketing measurement. You’ll learn how to:

• Track ROI with precision
• Connect Dynamics 365, Microsoft Fabric, and Power BI for real-time insights
• Build dashboards that clearly showcase marketing’s true impact