InsideView Snags $19 Million to Enhance CRM Intelligence Offering

Sales intelligence vendor InsideView has raised $19 million in financing led by Split Rock Partners along with existing investors Emergence Capital, Foundation Capital and Rembrandt Venture Partners. To date, InsideView has raised $46.4 million.

InsideView, which is integrated with major CRM platforms including Microsoft Dynamics CRM, Salesforce.com, and SugarCRM, aggregates data, analyzes it, and then provides it to a company's sales or marketing team. InsideView will use the money from this round of funding for research and development as well as to get more B2B enterprises to adopt its CRM Intelligence Platform, according to company officials.

An ISV in the Microsoft Dynamics CRM channel, InsideView is used by 13,000 companies and over 350,000 marketing, sales and account management professionals. The tool gives enterprises the data, insights and connections to help them find more leads, win more deals, and increase their accounts, officials said.

"We received tremendous interest from investors who realize CRM Intelligence is required to drive results at every stage of the buying lifecycle - from the first marketing touch, through the sales process and through the account management and growth stage," said Umberto Milletti, CEO of InsideView, in a statement. "The addition of Split Rock to our team brings additional cloud-based software expertise, and a long-term perspective."

Split Rock Partners, which invests in fast growing cloud and Internet services companies whose target markets have the potential to exceed $1 billion, is high on InsideView.

"The rapid growth of its customer base indicates a tremendous appetite for InsideView solutions, and our due diligence conversations with InsideView customers revealed a clear impact on revenue and productivity, to a degree we rarely, if ever, see," "Jim Simons, Split Rock Managing Director, in the statement.

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