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Microsoft Dynamics Profile: For new MVP, a polymath mindset breeds D365 and Power Platform progress

by Linda Rosencrance
Contributing Writer, MSDW

When it comes to sales reps and customer relationship management systems, it seems the old adage, "the more things change the more they stay the same," still holds true.

Companies have spent decades jumping through hoops trying to get their sales teams to understand and appreciate the value of using CRM systems. And even though Dynamics CRM has been replaced by Dynamics 365 Customer Engagement (D365CE), the challenges in driving user adoption remain.

That appears to be the experience of first-time MVP Ed Gonzales, marketing and e-commerce manager at Hampton Products International Corp, a manufacturer of security and architectural hardware as well as lighting and automotive accessory products, in Foothill Ranch, California. He received the award in December 2019.

Gonzales is Hampton's D365CE and Power Platform champion. As such, one facet of his job is administering the CRM system, and that's where that old adage comes into play.

"It's been a great case study of user adoption or the lack of for D365 CE," he says. "So what I've been doing is getting involved with certain aspects of the integration of Power Platform and some other things to try and drive that user engagement."

Advocating for CRM

When the company's sales team didn't immediately jump on to using certain aspects of D365CE, Gonzales found he could get traction by integrating it with the output of marketing activities. He explained:

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.