Email Strikes Back: What We Learned from Email in 2020
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After a year in which marketers navigated "unprecedented times" and sent each other a gazillion emails that hoped to find us well, we have officially made it to 2021. This year, there's plenty of reason to celebrate email: not only is 2021 the 50th anniversary of the first email sent, but email send volume is already shattering records.
As marketers lean heavier on email marketing, join marketing automation geek Natalie Jackson and emfluence email strategists Jana Hainey and Kennedy Holmes sat down for a discussion on what 2020 taught us about email, how to interpret last year's metrics into this year's strategy, and much, much more.