Using Marketing Automation for Customer Retention

Marketing is often so focused on attracting new customers that retaining existing customers falls by the wayside. A recent Gartner survey found that on average only 18 percent of marketing budgets are focused on customer retention efforts. This is in spite of the fact that, for many businesses, existing customers account for the majority of their revenue.

While the traditional role of marketing has been customer acquisition, savvy modern marketing teams also devote a considerable portion of their efforts to customer retention. Join us as we explore this new frontier for marketers, why it matters, how to create a customer retention strategy and how marketing automation can help.