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Special Report: Measuring B2B Marketing Attribution


Measuring B2B Marketing Attribution Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. At the same time, attribution has become a bigger challenge in a multichannel marketing world.

So, what strategies and tactics are savvy companies using to measure marketing attribution today?

To help you answer this question, ClickDimensions in partnership with Ascend2 fielded the Measuring Marketing Attribution Survey. This report, titled Measuring B2B Marketing Attribution , represents the opinions of the 92 marketers responding to the survey who are focused on the business- to-business channel.

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