Sales and Marketing Alignment with Microsoft Dynamics

Want to improve the relationship between your sales and marketing teams? Your marketing automation platform and Microsoft Dynamics integration is a great place to start!

Sales and marketing alignment can be best facilitated when both teams are working with the same information. Whether you use Microsoft Dynamics CE, CRM, or Sales, you can leverage your sales data as part of your marketing automation strategy. The key, however, is how well your marketing automation platform can integrate to that data. In this guide, we share the basics of what to look for as you evaluate your current marketing automation platform or consider a switch to a new one, how to use triggers, activities and views to ensure your sales and marketing teams are working in close alignment, and more!