White paper

How Marketing Automation and Microsoft Dynamics Help Each Other

how_marketing_automation_and_microsoft_dynamics_help_each_other.pdf

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at needed points to create a cohesive story about the customer. They both paint half of a whole picture. So, why do they get cordoned off into different workflows in the business world?

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