Everything You Need to Know About Lead Scoring with Marketing Automation and Microsoft Dynamics

On top of generating leads, teams need to understand which leads are good or“qualified” leads, ones that are worth pursuing. Instead of taking a shot in the dark, lead scoring is an effective way of identifying the types of interactions someone has had with your content and determining whether they are ready to be passed on to the sales team. Understanding what forms the basis of lead scoring, why it is important, and how to implement it into your strategy can improve your overall marketing and sales efforts.