Many businesses do not realize that some of the most basic and reliable pre-pandemic sales and marketing tactics will never be effective again or how profound the battle to win attention will be. The pandemic accelerated the shift to digital and remote, and we’re never going back. Companies who don’t adapt quickly enough to meet their buyers’ digital-first preferences will end up with unfulfilled quotas, insufficient pipelines and profits well below expectations – a revenue reckoning.
What You Will Learn in This White Paper
- The most significant change to business practices brought on by the pandemic and how it impacts buying and selling
- The four milestones every business must attain in their journey to post-pandemic revenue generation in a digital- first landscape
- Five important things you must know about today’s buyers and their mindset
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