Sales and Marketing Alignment with Marketing Automation

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Want to improve the relationship between your sales and marketing teams? Your marketing automation platform and Microsoft Dynamics CRM/CE/Sales integration is a great place to start. 

Sales and marketing alignment can be best facilitated with both teams are working with the same information. In this video, we'll show you how to use triggers, activities, and views in both your marketing automation platform and your CRM to ensure that your sales team and your marketing team are in close alignment with open leads and opportunities. 

We'll show you step-by-step how to:

  • Use contact score to pre-qualify marketing leads into sales qualified leads
  • Trigger sales conversations (and nurtures) with your marketing automation platform
  • Track success across both departments



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