Can Sales and Marketing Get Along?
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It’s a tale as old as time: the contentious relationship between sales and marketing. Despite working towards the same goal, the vast majority of sales and marketing departments find it difficult to get aligned. Why is this? We rounded up a panel of CRM, sales, and marketing experts in December to try to answer the following questions:
- Why is marketing automation a mystery to sales professionals?
- Does sales feel displaced by marketing automation?
- What is the role of marketing automation in the sales cycle?
and more!
Featuring Marketing Co-Pilot's Marie Wiese, CongruentX's Chuck Ingram, PartnerTalks' Rick McCutcheon, and emfluence's David Cacioppo.
The emfluence Marketing Platform is a hybrid marketing automation solution for Microsoft Dynamics.