WPC 2012: Microsoft Starts Frontal Attack on Enterprise Segment

[Editor's note: This article is a preview to TerDege's upcoming WPC 2012 Business Report.  Click here for a copy of the 2011 report.]

Microsoft's Worldwide Partner Conference 2012 is history. Last week over 16,000 people from 156 countries traveled to Toronto for Microsoft's most important annual conference - an all time high for attendance, with about 3,000 Dynamics-related partners. The most important message this year was Microsoft's decision to start a frontal attack with Dynamics on the enterprise segment. The second interesting trend was the choice to further change partner compensation models. 


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About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 25 years. He has held various sales and management positions at Philips, Digital Equipment, Navision Software and DBS Business Solutions successively.

Since 2007 Guus is co-founder and partner in Partner Master Class, the Dutch PDC. In a growing number of countries in Europe and Asia Pacific this company offers training and coaching in the business areas that are part of the Dynamics Partner Academy.

Since 2012 Guus is also co-founder and partner in QBS Group. This company acts as a Value Added Distributor (aka Master VAR) in the Microsoft Dynamics channel. Today, QBS works with over 400 partners in 17 countries all over Europe. That makes QBS Group the largest partner eco-system in the Microsoft Dynamics channel worldwide. Guus carries responsibility for business training, partner coaching and inspiration.

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