WPC 2012: Microsoft Starts Frontal Attack on Enterprise Segment

[Editor's note: This article is a preview to TerDege's upcoming WPC 2012 Business Report.  Click here for a copy of the 2011 report.]

Microsoft's Worldwide Partner Conference 2012 is history. Last week over 16,000 people from 156 countries traveled to Toronto for Microsoft's most important annual conference - an all time high for attendance, with about 3,000 Dynamics-related partners. The most important message this year was Microsoft's decision to start a frontal attack with Dynamics on the enterprise segment. The second interesting trend was the choice to further change partner compensation models. 


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About Guus Krabbenborg

Guus Krabbenborg (1961) has been active in the world of business software for more than 25 years. He has held various sales and management positions at Philips, Digital Equipment and Navision Software successively. He was also co-founder and co-owner of the Dutch Dynamics partner DBS Business Solutions. From 2000 till 2007 Guus has worked as a consultant and trainer at TerDege Training & Consultancy, an independent agency focused on the international market for business software.

Since 2007 Guus is co-founder and partner in the firm Partner Master Class, the Dutch PDC. In a growing number of countries in Europe and Asia Pacific this company offers training and coaching in the five business areas that are part of the Dynamics Partner Academy.

His newest venture is called Quattro Business Solutions. This company acts as the Master VAR (better: Value Added Distributor) in the Microsoft Dynamics channel in a number of countries in Western Europe. Guus is co-founder and co-owner in QBS and has responsibility for the training and coaching activities.

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