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Webcast Review: Advice on launching a Microsoft Dynamics vertical ISV startup

by Eamon McCarthy Earls
Assistant Editor,

Mohamed Mostafa, a Microsoft MVP and founder of TechLabs London joined MSDW for a live webcast about his experience launching an ISV business in the age of Dynamics 365. Throughout the conversation, Mostafa fielded questions from enterprising  Dynamics users and professionals related to partnering with Microsoft, IP protection, licensing, marketing, solution architecture, and more.

The difference between SIs and ISVs

As he had previously described in an article for MSDW, Mostafa spent many years working for large system integrators, doing long-run projects that often extended as much as two years. He launched TechLabs London two years ago, offering solutions tailored to the needs of estate agents and housing associations.

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About Eamon McCarthy Earls

As the assistant editor at, Eamon helps to oversee editorial content on the site and supports site management and strategy. He can be reached at

Before joining, Eamon was editor for at TechTarget, where he covered networking technology, IoT, and cybersecurity. He is also the author of multiple books and previously contributed to publications such as the Boston Globe, Milford Daily News, and DefenceWeb.