The Microsoft Dynamics 365 AI suite, which begins rolling out in in various states of preview  and production later in 2018, is designed to deliver, in Microsoft CVP James Phillips's words, "proactive insights" to businesses. The products serve not only as a new generation of business tools under the Dynamics 365 brand, but a sign that the team wants the solutions to extend beyond the boundaries of traditional CRM and ERP solutions and consume data from those systems and others.

In demonstrations delivered at the D35UG/CRMUG Summit, Microsoft's three Dynamics 365 AI solutions were positioned as delivering practical uses of more foundational Microsoft cloud technology like bots as a service, machine learning models, cognitive services, and data analysis.

As Microsoft previously announced, Dynamics 365 AI for Market Insights, Customer Service, and Sales aims to provide decision makers with tools to act on information in ways they could not do otherwise with out of the box tools. It is an approach, Phillips said in his Summit keynote, that "drives proactive processing [and takes organizations from] forms and reports to a world where data from LinkedIn, Dynamics 365, and transactional systems is used to transform customer engagement processes."

AI for Market Insights