Summit 2019: With Dynamics 365 Commerce, Microsoft targets more advanced scenarios for omnichannel retail
Microsoft recently revealed Dynamics 365 Commerce as the successor of Dynamics 365 Retail, and while the differences start with the addition of an e-commerce engine, the new solution will also evolve to meet B2B and vertical needs and integrate with other Dynamics 365 apps for customer service, marketing, and fraud protection
Microsoft representatives speaking at this week's User Group Summit North America 2019 offered a review of the current capabilities of Commerce, including how it extends the existing Dynamics 365 Retail offering. Retail, and now Commerce, rely on base financial and supply chain capabilities of the D365 Finance and Supply Chain Management apps (formerly Finance and Operations).
D365 Commerce offers many of the typical e-commerce capabilities that a retailer would expect. Content management is driven by access to master data in the ERP, with the ability to augment it for online display. New payment integrations have been added, including to Google Pay, Paypal, Apple Pay, Alipay, and WeChat. It supports shipping calculations, discounts and promotions, ratings and reviews, SEO, and a starter kit for new customers with a pre-built reference site.
Microsoft aims to improve Commerce with a range of existing and planned updates and integrations to other services and solutions. As shared this week at Summit, that range of upcoming improvements include:
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