Sitecore unveils major release of Sitecore Commerce at NRF Big Show

Sitecore brands itself as the global leader in "experience management" software, and has unveiled Version 8.2 of its flagship Sitecore Commerce product at the National Retail Federation (NRF) "Big Show."

The new release aims to combine both content and commerce for a customer-first shopping experience versus transaction-first; also an experience that is easier on the retailer, brand or other merchandiser. With the Sitecore Experience Platform (XP), customer profiles, data, and interactions are securely tracked, managed, and analyzed.

The new release gives merchandisers tools with which to offer a lifelong customer experience, explains Sitecore Director of Product Strategy Nate Barad.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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