Sitecore unveils major release of Sitecore Commerce at NRF Big Show
Sitecore brands itself as the global leader in "experience management" software, and has unveiled Version 8.2 of its flagship Sitecore Commerce product at the National Retail Federation (NRF) "Big Show."
The new release aims to combine both content and commerce for a customer-first shopping experience versus transaction-first; also an experience that is easier on the retailer, brand or other merchandiser. With the Sitecore Experience Platform (XP), customer profiles, data, and interactions are securely tracked, managed, and analyzed.
The new release gives merchandisers tools with which to offer a lifelong customer experience, explains Sitecore Director of Product Strategy Nate Barad.