SilverPop Adds Microsoft Dynamics CRM Integration to Engage Platform

Digital marketing solution provider SilverPop has announced a new integration between its Engage marketing platform and Microsoft Dynamics CRM.  The move adds a second presence for Silverpop in this market, following its recent acquisition of CoreMotives

For a Dynamics CRM customer, the choice between SilverPop's Engage and CoreMotives products is at least partly a question of how to manage marketing automation activities.  "Marketers with more advanced marketing automation or higher-volume email marketing needs" who do not seek a solution that is self-contained in Dynamics CRM will more likely opt for Engage, Silverpop explained in a statement.


Requires FREE Membership to View

Become a Member Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.
About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

Read full bio...