Microsoft Dynamics CRM Marketing Automation Field Shrinks with Silverpop Purchase of CoreMotives

Silverpop, a major player in the red hot marketing automation space, announced at Convergence 2012 that it has acquired marketing automation ISV CoreMotives, a three year old firm focused strictly on Microsoft Dynamics CRM. 

"CoreMotives and Silverpop share a similar vision-to help marketers build amazing online relationships quickly and easily," wrote Silverpop CEO Bill Nussey in announcing the deal on the Silverpop blog.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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