Article

Scribe Software offers Connector for the new InsideView Open API

by Jason Gumpert
Editor, MSDynamicsWorld.com

InsideView's newly released Open Platform for sales and market intelligence data has a new online connector built by Scribe Software, the companies announced today.

The connector brings a ready-made interface to dozens of existing applications, including Microsoft Dynamics CRM. The Dynamics CRM integration has been developed by Microsoft partner Armanino.

InsideView announced its Open Platform earlier this month. The platform's API gives access to InsideView's market intelligence from any application that uses it.  Other "charter" API partners include marketing automation solution provider Salesfusion, predictive analytics provider Fliptop, and manufacturing sales solutions provider RepMatrix.

This is Scribe's first collaboration with InsideView.  The integration of the Open Platform with Dynamics CRM is separate from InsideView's existing co-innovation arrangement with Microsoft, which offers the pre-built Insights solution for Dynamics CRM Online (though there are more comprehensive paid versions).  Insights embeds InsideView sales and marketing intelligence data within Dynamics CRM's web interface. In June Insights added the ability to post into Yammer feeds.

Scott Mangelson of Armanino said "By using Scribe's new InsideView Connector, the integration into our customers' Microsoft Dynamics CRM environments was accomplished in a fraction of the time it would have taken to build the code from scratch."

Examples of how customers can use InsideView company and contact data with the new InsideView Connector include:

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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