Salesfusion names new CEO, Raises $5M in new funding

Marketing automation solution provider Salesfusion has named Carol O'Kelley as its new chief executive officer.

Salesfusion is betting that O'Kelley's background in marketing, software, and growing companies at a global scale will help her lead the company's aggressive growth strategy.

Aiming at mid-market companies, Atlanta-based Salesfusion has also announced additional funding of $5 million, company officials said in a statement. The investment will enable Salesfusion to speed product innovation and development of the client services organization to support its growing customer base.

O'Kelley replaces previous CEO Christian Nahas, who was hired by Salesfusion in September 2013 to help Salesfusion focus and grow the operations.

"Having a CEO with Carol's marketing credentials aligns with the board's vision of creating a marketing technology company built around the needs of the marketer," said Alan Taetle, General Partner at Noro-Moseley, the lead investor in Salesfusion, in the statement.

Salesfusion operates in the highly competitive marketing automation space for Microsoft Dynamics CRM with a native integration to CRM Online and on-premise. It also integrates with other major CRM solutions like Salesforce, Sage, SalesLogix, and SugarCRM.

In January 2014, Salesfusion secured $8.25 million in new financing that Nahas said would help the company rapidly accelerate growth both organically and through acquisition. And Salesfusion reported its strongest month ever in February 2014.

Salesfusion has doubled in size year-over-year for five consecutive years, officials said. The company has offices in the US and UK, and a staff of nearly 100 worldwide.

Salesfusion expects to double ...