Affinio launches Integrated Audience Analysis solution in collaboration with Microsoft

AffinioAffinio, based in Halifax, announced the launch of its Integrated Audience Analysis offering, in collaboration with Microsoft Global Consumer Goods and Retail Solutions teams. The Audience Analysis solution is offered through Microsoft AppSource, integrating with Dynamics 365. Affinio's release aims to support retailers making data-driven decisions to boost sales and offering greater customer personalization. The product also works to identify unforeseen audience clusters and offer insights from demographic or psychographic data.


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About Eamon McCarthy Earls

As the assistant editor of, Eamon helps to oversee editorial content on the site and supports site management and strategy. He can be reached at

Before joining, Eamon was editor for at TechTarget, where he covered networking technology, IoT, and cybersecurity. He is also the author of multiple books and previously contributed to publications such as the Boston Globe, Milford Daily News, and DefenceWeb.

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