For public agencies, Microsoft Dynamics CRM integration success starts with smart strategy

by Linda Rosencrance
published June 26, 2013

Public sector agencies are facing increasing pressure to cut costs while improving services. To accomplish those goals, organizations are turning to Microsoft Dynamics CRM to replace legacy IT environments. At a recent online meeting of CRMUG, Libby Bishop, the Public Sector Sales Manager for Scribe Software, shared how data integration can drive the success and user adoption of new CRM systems. With a 360-degree view of their constituents, agencies can effectively communicate and collaborate to deliver services, Bishop said

"So whether the information is from a single agency or you're collaborating across agencies, the CRM system is only going to be as useful as the data that's in it," Bishop said. "So integration is critical to pull this data together in a meaningful way to be able to share it across agencies."

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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