Article

Preparing for Microsoft Dynamics 365: What CRM partners can expect from eXtreme365

by Guus Krabbenborg
Owner of Dynamics and More, Dynamics and More

Being a Microsoft Dynamics CRM partner today is like dancing on a volcano - far from boring. And the recent announcements around the Dynamics 365 solution suite makes this effect even stronger!

eXtreme365, formerly eXtremeCRM is the annual event for Microsoft Dynamics CRM partners, and the EMEA edition this year will be in Lisbon from March 13th till 15th for partners and on March 16th and 17th for end-users.

This article aims to give you an overview on what Dynamics CRM partners can expect of this EMEA event, and where they should put their focus regarding the sessions.

  • According to Microsoft, all Dynamics CRM partners need to transform their businesses in order to stay relevant. However, many partners did not start this transformation process at all! Paul White, general manager for Microsoft Dynamics in the worldwide SMB market, predicted during WPC 2016 that only 20 percent of the CRM partner community will eventually make this transition. So, partners who did not start yet should really focus on the sessions that can help them to transform as soon as possible!
  • To be successful with Dynamics 365 in the Cloud First, Mobile First world, CRM partners must expand their CRM-only based portfolio with solutions like Office 365, Dynamics ERP, Power BI, Flow and Cortana. On top of that they need to differentiate their offerings more than ever before. And finally, they need to market, sell, deliver and support digitally. These are all huge changes for most the partner channel! So it makes sense to attend the specific sessions in Lisbon on these topics and learn fast.
  • ...

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About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 30 years. He has held various sales and management positions at Philips, Digital Equipment, DBS Business Solutions and Navision Software successively.

From 2007, Guus was co-founder and partner in Partner Master Class, the Dutch Partner Development Center.

In 2012 Guus was co-founder and co-owner in QBS Group – today known as Companial (www.companial.com). He left the company in 2021. Companial operates as a Value Added Distributor in the Microsoft Dynamics channel with currently over 1.000 partners in 75+ countries all over the world. This makes Companial the largest eco-system in the Dynamics 365 partner channel worldwide.

In 2018, Guus started a new venture, called Dynamics and More. In this company he focuses on helping both Microsoft partners and Microsoft customers in their business transformation and digital transformation processes. He also delivers inspirational Masterclasses for software selection and Organisational Change.

In 2024, Guus started an initiative called ERP Masterclasses (www.erpmasterclasses.com) to help current and future D365 customers ...

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