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Podcast Review: The challenge of unifying sales front and back offices

by Eamon McCarthy Earls
Assistant Editor,
April 08 2020

Australian Microsoft Dynamics professional Frieda Maher of SalesPOD joined a recent episode of the MSDW podcast to share some of her thoughts from working with organizations on CRM systems and processes. 

Updating legacy systems at UNSW

Maher is a proud alumnus of University of New South Wales (UNSW) and was glad for the opportunity to support the university's digital transformation, helping to bridge the gaps between numerous existing CRM systems. The new system came online just in-time to help the university and its students through closures due to the Covid-19 pandemic.

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About Eamon McCarthy Earls

As the assistant editor at and, Eamon helps to oversee editorial content on the site and supports site management and strategy. He can be reached at

Before joining, Eamon was editor for at TechTarget, where he covered networking technology, IoT, and cybersecurity. He is also the author of multiple books and previously contributed to publications such as the Boston Globe, Milford Daily News, and DefenceWeb.