Article

Salesfusion lands $8.25 million in Series B funding round

by Linda Rosencrance
Contributing Writer, MSDW

Marketing automation solution provider Salesfusion has secured $8.25 million in new financing.

Salesfusion CEO Christian Nahas said the new funding would help the company rapidly accelerate growth both organically and through acquisition.

This round of funding was led by Noro-Moseley Partners (NMP), a 30-year old firm whose past investments include Appia, Clearleap, SecureWorks, Tower Cloud and Vocalocity (acquired last year by Vonage); BLH Venture Partners, whose cloud investments include Vidyo and Ionic Security; as well as Hallett Capital, an original investor in BetterCloud and Cloud Sherpas, the global cloud services firm.

In September, Salesfusion raised $800,000 from Hallett Capital and a first $1 million round of funding in February 2013.

Salesfusion operates in the marketing automation space for Microsoft Dynamics CRM with a native integration to CRM Online and on-premise. It also integrates with other major CRM solutions like Salesforce, Sage, SalesLogix, and SugarCRM.

In 2013, Salesfusion reported that it more than doubled its revenue and gross profit over 2012 with growth in its midmarket business in particular, according to company officials. To keep up with it continued growth, the company is building out its new 13,000 square foot headquarters in Atlanta, Georgia. The company plans to move to the new space by the end of the first quarter.

"We exited 2013 on a trajectory that will triple sales, revenue, and customers in 2014 as we continue to see increased traction in the midmarket-level business," Nahas said. 

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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