Mike Dickerson, CEO of ClickDimensions recently joined the MSDW podcast to talk about go-to market, distribution, closing the marketing skills gap and leading a private equity-owned company.

What focusing on Microsoft channel means for go-to market and distribution

ClickDimensions leadership made decisions early on– before Dickerson had joined – that determined its trajectory within the Microsoft ecosystem and with a focus on Dynamics CRM (and now 365). Dickerson noted some of the positive outcomes of the company's approach.

There are 7,000 companies in the MarTech space. Finding your ideal customer profile and your route to market and repeatable sales motion is one of the hardest things to do. Out of that universe, how do you focus?