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Podcast Review: Adapting Dynamics for marketing with ClickDimensions CEO, Mike Dickerson

by Eamon McCarthy Earls
Assistant Editor,

Mike Dickerson, CEO of ClickDimensions recently joined the MSDW podcast to talk about go-to market, distribution, closing the marketing skills gap and leading a private equity-owned company.

What focusing on Microsoft channel means for go-to market and distribution

ClickDimensions leadership made decisions early on– before Dickerson had joined – that determined its trajectory within the Microsoft ecosystem and with a focus on Dynamics CRM (and now 365). Dickerson noted some of the positive outcomes of the company's approach.

There are 7,000 companies in the MarTech space. Finding your ideal customer profile and your route to market and repeatable sales motion is one of the hardest things to do. Out of that universe, how do you focus?

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About Eamon McCarthy Earls

As the assistant editor at, Eamon helps to oversee editorial content on the site and supports site management and strategy. He can be reached at

Before joining, Eamon was editor for at TechTarget, where he covered networking technology, IoT, and cybersecurity. He is also the author of multiple books and previously contributed to publications such as the Boston Globe, Milford Daily News, and DefenceWeb.