Parature Launches New Customer Service Integration For Dynamics CRM Online

Parature, a provider of customer service and customer care software systems has received a vote of confidence from Microsoft in their announcement of a new integration between ParaConnect, Parature's on-demand solution suite, and Microsoft Dynamics CRM Online. According to Parature, the new offering "provides their customers with a one-stop shop for all their service and support needs, leading to greater all-around customer satisfaction."

"This new solution highlights how the flexibility of the Microsoft Dynamics CRM platform enables rapid innovation from Microsoft partners like Parature," said Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft Corp. "The combined solution provides a great customer experience for new and experienced users alike."

Parature provides two core "100% on-demand" options, one serving the CRM space and the other serving the HR space.  Parature's "100% on-demand" claim is centered on providing white label end-to-end service and support, ranging from implementation services, to training, to integration, optimization and ongoing customer support.  Many joint Dynamics CRM Online and Parature customers "really appreciate the benefits of this customer facing approach offered from Parature", said Gary McNeil, VP of Marketing with Parature.

According to Duke Chung, Parature's founder and Chief Strategy Officer, ParaConnect essentially cross checks data in the Dynamics CRM Online system against the Parature system to ensure they match. Two separate data sources are maintained. One of the primary benefits of the integration lies in its ability to provide sales staffs visibility into CRM data, which is often critical for them to do their jobs efficiently and effectively.

"We made the decision a long time ago to partner with Microsoft because they're leading the innovation", said Chung. "This decision to partner with Microsoft has lead Parature to become one the world's largest ...