Microsoft's Dynamics CRM Gamification Acquisition: Wise Move or a Bunch of Hype?
Microsoft has acquired Incent Games LLC, creator of gamification platform FantasySalesTeam. The move is aimed at boosting adoption of Dynamics CRM - and boosting Microsoft's story around CRM adoption
Many companies that implement and deploy Dynamics CRM find that it's not an easy proposition to get users to embrace it. So to help in that effort some organizations are turning to "gamification" - building in game-like mechanisms such as FantasySalesTeam to make business systems more fun.