Microsoft Looks To Boost Dynamics CRM Adoption with Gamification Acquisition, FantasySalesTeam
Microsoft announced it has acquired Incent Games LLC, the developer and owner of gamification platform FantasySalesTeam. The move will add tools that Microsoft expects will boost adoption of CRM solutions.
Integration of FantasySalesTeam with Dynamics CRM will arrive "in the coming months," according to Dynamics CRMCVP Bob Stutz in a blog post announcing the acquisition.
Stutz points to the product's ability to blend typical gamification concepts with fantasy sports themes for sales settings. He explains: