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Microsoft SMB partner urges calm (but caution) over move from Business Edition to Dynamics 365 Tenerife

by Dann Anthony Maurno
Assistant Editor, MSDW
Rod O'Connor

The rollercoaster ride that has been the future of Dynamics 365 Financials and Operations, Business Edition (D365FOB), with plans for the upcoming Dynamics 365 "Tenerife" in Spring 2018, couldn't feel any more personal than for a Microsoft partner that already both sells the solution and runs their own business on it.

That exclusive club of customer-resellers includes Microsoft MVP Rod O'Connor, owner of Briware Solutions. He delivered the session "Why I Moved my GP Business to Dynamics 365 Financials Business Edition," at Directions North America in September, just as Microsoft revealed plans to end the Business Edition branding and move to Dynamics 365 Tenerife, with "full NAV" capabilities and an emphasis on building and selling vertical apps.

Almost immediately, O'Connor says "I had people phoning me saying ‘What's going on?! What do you mean there's no more Dynamics 365 Business Edition?'" The first impression from partners was bad, but Microsoft soon clarified the Tenerife launch plans. O'Connor released a blog he entitled "Calm Down, Microsoft Dynamics 365 Business Edition is Not Dead."

"All along Microsoft's been showing us [Tenerife] - it looks awesome - and they've told us there that it would be offered both on-premise and in the cloud," he says

He continues, "The fact that they don't want to call it 365 Business Edition anymore doesn't faze me so much as the fact that they don't have a name for it ...

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).