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Microsoft reportedly preps Dynamics CRM partners for farewell to Dynamics Marketing, Parature

by Jason Gumpert

Microsoft has reportedly advised its Dynamics CRM partners that the end is near for both Microsoft Dynamics Marketing (MDM) and Parature, with new sales ending as soon as November 1. The decision, which was shared with partners by Microsoft within a slide deck, coincides with the launch of Dynamics 365. Neither MDM nor Parature will be part of the new platform's app model, Microsoft reportedly told partners.

A Microsoft spokesperson declined to comment on the future of either MDM or Parature with regard to these plans or the specific details shared with MSDynamicsWorld.

According to the guidance shared with CRM partners, existing MDM and Parature customers have been advised that they can renew existing sales offers through June 2017. Support for both Parature and MDM would end on June 30, 2020.

The Dynamics 365 launch appears to have been the deciding factor in ending both MDM's and Parature's runs. A slide shared with partners stated:

"[As part of the] Dynamics 365 changeover, we are focusing on our products which are built natively onto our customer engagement platform."

That means that the "Marketing App of the future" for Dynamics 365 Enterprise, which is not expected to be released at the cloud platform's launch, will not use MDM. And similarly for Parature, the Customer Service app will become the only available option.

Since their acquisitions, neither Parature nor MDM seems to have made much of an impact in the Dynamics CRM ecosystem. Few wins were announced publicly and in private few partners talked about any successes of note with these products.

Partners have faulted both products for lacking strong integration to Dynamics CRM. MDM had a CRM integration that did improve somewhat over ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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