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Microsoft Dynamics ISVs Broaden Role-Based Capabilities for Focused Offerings

by Jason Gumpert

Just as Microsoft has put its efforts into making the Dynamics ERP and CRM product line more role-tailored and broadening end user accessibility, Dynamics ISVs are investing in new solution releases that reach deeper into organizations with less friction and more visibility.

Add-on solutions sold around a Dynamics CRM or ERP implementation vary widely depending on the business needs.  But common themes Dynamics ISVs have demonstrated seen recently, including at Convergence 2012, include the ability to broaden access through browsers and mobile apps, offer synchronized or streamlined authentication, and improve their focus on features that encourage rapid adoption.

Encourage adoption

For Neudesic, makers of the Pulse activity stream software, integrating enterprise social data into knowledge workers' existing tools, like Dynamics CRM and SharePoint, is a key to adoption. "When people get involved in having a social activity stream in what they're already doing, the adoption is taken care from up front," says Ramin Vosough, vice president for products at Neudesic.

The Pulse 3.0 release, which is scheduled for early April, features a combination of more granular control over the publishing of events related to users and data; added group management; along with a push to do smarter and more relevant knowledge capture for users whether they are working in Dynamics CRM, SharePoint, or the Pulse web client. 

A next logical step for Pulse, Vosough says, is to push "social embedding" further into organizational units and into the activities of related ISV line of business solutions.  For example, one client has found an ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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