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From the Microsoft Dynamics CRM Blogs: CRM Vocabulary; Customer Care Accelerator; Outlook CRM Client and Email Router Deployment; Free Utility to Bulk-Delete CRM Entity Attributes

by Jared Berezin
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Building your CRM Vocabulary: "Customizing" and "Extending": From Richard Knudson's CRM Trick Bag:

"In Dynamics CRM lingo, the word "customizing" is conventionally used to refer to "schema" customizations: customizations to forms and views, entities and attributes, relationships, and the like. These are "schema" customizations since the changes you make are actual changes to the database schema, and are stored as metadata in the SQL database. These are, for the most part, no-code customizations, and the amazing mileage you can get out of them is a big reason for Dynamics CRM's exploding popularity as a customization platform."

Richard goes on to outline some "more advanced techniques" including use of the Dynamics CRM API and integrating ASP.NET apps with Dynamics CRM.  There is more often more complexity and cost in extensions, but "you get a lot of cool customization possibilities".  Knudson offers a thorough table laying out the different extension opportunities, and will detail the power of extending Dynamcs CRM in a new online training offering.

Customer Care Accelerator: From the Dynamics CRM Team Blog:

"One of the newest accelerators for Microsoft Dynamics CRM is the CCA, Customer Care Accelerator. And I dare say - CCA is not just an accelerator! CCA is a powerful platform to build integrated solutions for call centers. The CCA is different from other accelerators, because it was not created from scratch as a "supplement" to Dynamics ...

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About Jared Berezin
Jared Berezin serves as a contributing writer to MSDynamicsWorld.com. With combined interests in technology and science, Jared previously served as a writer for Dana-Farber Cancer Institute, drafting scientific narrative reports on the latest advancements in cancer research. Jared has also served as associate marketing specialist for International Data Corporation (IDC), a market research firm. In this position, he planned and executed strategic marketing initiatives for IDC's software and services research programs, and wrote outbound communications to the press, existing clients, and prospects. Jared also has experience working for several local newspapers in eastern Massachusetts. Jared graduated with honors from Colby College with a BA in English and creative writing.
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