Microsoft Dynamics AX Users: Look at the CRM you have before you start shopping

This article is adapted from Murray's eBook Dynamics AX 2012 Blueprints: Configuring Sales and Marketing for CRM.

There has always been a divide between the ERP and CRM systems. All of the business data is relegated to the "Back Office" system, and all of the "Front Office" tracks customer information. As a result, when most Microsoft Dynamics AX customers think about implementing CRM capabilities to extend their existing business systems, they start by looking at all of the standalone CRM products, with the expectation that they will then have to integrate them to share a little information.


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About Murray Fife

Murray Fife is a Technical Solution Professional at Microsoft and Author of over 25 books on Microsoft Dynamics AX, and the curator of the Dynamics AX Companions ( site which he built from the ground up as a resource for all of the Dynamics AX community where you can find walkthroughs and blueprints that he created since first being introduced to the Dynamics AX product.

Throughout his 25+ years of experience in the software industry he has worked in many different roles during his career, including as a developer, an implementation consultant, a trainer and a demo guy within the partner channel which gives him a great understanding of the requirements for both customers and partners perspective.

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