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Microsoft Dynamics 365 Marketing: Previewing AI and SMS features

by Daniel Norris
Digital Marketing Analyst, Serversys Limited
June 22 2021

The Dynamics 365 Marketing update 1.35.10071.2017 has introduced exciting new capabilities in preview, that will help marketers save time, be more productive, and design more accurate customer journeys. A new area in the Marketing application called 'Real Time Marketing' organizes these new capabilities, with the old 'Marketing' area being renamed to 'Outbound Marketing.'

The release provides an AI-assisted asset library that automatically tags images related to the content. When marketers are producing email content, they will be given image suggestions based on their content keywords, saving time if they have a large library of assets. This is undoubtedly a welcome improvement.

In addition, we can now try SMS sends to end-users as well as push notifications to Android and iOS. Currently, these are free whilst in Preview, but there will be a charge once it goes live (costs yet unknown).

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The Push Notifications can only work by synchronizing Dynamics 365 Marketing with your own application.  You can set this synchronization up under Settings > Customer Engagement > Push Notifications.

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About Daniel Norris

Daniel Norris is a digital marketing analyst for Serversys. His role is to bring you the latest updates, tips, news and guides on Dynamics 365.

If you have any questions, please get in touch with us at communications@serversys.com

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