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Microsoft Acquires Netbreeze to Add Social Media Monitoring, Analytics for All Dynamics CRM Customers

by Jason Gumpert

Microsoft kicked off Convergence 2013 today with the announcement that it has acquired Swiss social media monitoring company Netbreeze to add social network monitoring, management, and analytics to Dynamics CRM.   The company also plans to launch Marketing Pilot 15 this month, the first release since the acquisition in late 2012.  

The company also announced plans for Azure-hosted versions of Dynamics GP and NAV and a new set of upcoming Dynamics AX mobile solutions.

Microsoft showed off its Netbreeze integration during the keynote, demonstrating how a new Netbreeze widget can be plugged into the new Dynamics CRM Flow UI for a brief view of an organization's social trends, but also diving into the full product for a range of reporting options around geography, language, more granular topic areas, sentiment analysis, and the ability to interact directly at the social network level. The initial demonstration featured a fairly simple embedded view, but the CRM team plans to offer more of a seamless integration in a real release.

"When Microsoft considers an acquisition, we look for leading edge technology companies with innovative IP that aligns with our technology and can scale for the enterprise; this is what we were fortunate enough to find with Netbreeze.  A dynamic Swiss company started by some incredibly talented analytics scientists that we enthusiastically welcome to the Microsoft family." wrote Dynamics CRM CVP Bob Stutz on the CRM Connection blog.  

He continued:

"Netbreeze technology is unique in the way it combines modern methods from Natural Language Processing (NLP), data mining and semantic text analysis to support 28 different ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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