Managing Complex Relationship models in Microsoft Dynamics CRM, Part 2

August 26 2013

In part one of this article, we examined how Microsoft Dynamics CRM can be used to manage relationships beyond those that are supported through standard capabilities.  We looked at different options for dealing with the details of a household or family structure, and examined the relationship model between Accounts, Contacts, and Leads.

In this second part, we look at ways that Contacts with links to multiple Accounts can be handled.

About Patrick Huisman

Patrick Huisman is a Senior CRM Consultant at Avanade Netherlands. He studied Economics at  the University of Groningen with a specialization in Marketing and Market Research.

He has a broad experience in CRM implementations especially with Dynamics CRM but also with earlier versions of sales force automation applications. His focus is mainly on the business aspects of CRM implementation, especially translating business needs & requirements into an CRM configuration. An true CRM specialist and enthusiast.

Avanade is a multinational consulting company founded as a joint venture between Accenture and Microsoft. Avanade delivers Microsoft Dynamics CRM, ERP, cloud, business intelligence, application development, collaboration and outsourcing solutions to companies across the globe. For more information on our CRM Service Line click

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