LinkedIn Integrates Sales Navigator with Microsoft Dynamics CRM

Dynamics CRM integration actions for LinkedIn Sales Navigator 

LinkedIn has added an integration from its Sales Navigator product to Microsoft Dynamics CRM, the company announced today.

"This new upgrade will help open up new market opportunities for Microsoft customers that are interested in connecting their social selling activities to their pipeline and workflow efforts to improve performance and productivity," writes LinkedIn's Steven Kaplan.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Integration Overstates the Functionality

This isn't really an integration. It is a view only I-frame that allows users to see LinkedIn content within a window. A true integration shares content between the platforms, not simply embeds a subset of functionality within another platform.

In fact, when you flag a Lead or Account in Sales Navigator, you are doing so within LinkedIn. No data is shared with the host service. Thus, you are failing to store information in your CRM, which should be your system of record.