Industry trends shaking up evolution of ERP and CRM
There is growing discussion among analysts and industry-watchers over whether the traditional terminology of ERP and CRM software still aligns with market needs. These terms are not about to drop off a cliff, but as businesses demand higher levels of industry-specific functionality, expert perspectives vary on where the market is going and how quickly.
The overlapping of ERP and CRM isn't new. While a customer's place is clearly carved out in the traditional CRM systems, more firms are examining the core data elements (i.e., the customer data records in their ERPs) and asking themselves: How do we extend that data to help us better manage high-value businesses processes?