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IMA, Microsoft join forces to advance digital marketing education in Dynamics CRM partner ecosystem

by Linda Rosencrance
Contributing Writer, MSDW

Microsoft announced this week that it is teaming up with the Internet Marketing Association (IMA) to deliver its online Certified Internet Marketer (CIM) education program to Microsoft Dynamics business partners and employees.

Certified Internet Marketer from Internet Marketing AssociationParticipants in the CIM program will be introduced to a wide range of interactive marketing programs including an overview of internet marketing, online acquisition, online conversion, online retention, online analytics, and data-driven marketing, according to IMA officials. It will also highlight the advantages and challenges of Internet marketing, including identifying the key differences between online and traditional marketing.

Adding theory to the practice 

The partnership could prove to be a useful step toward elevating the Dynamics CRM partner community's business-level understanding of online marketing concepts and theory, experts say.

"Digital marketing is the fastest growing part of the CRM business and one of the most diverse in terms of approaches," says Barry Givens is the Director of Product Management for CRM at Avanade. "It is also an area where the Microsoft Dynamics CRM channel, as a whole, hasn't had a great deal of experience; where that knowledge exists it has often come as the result of learning about marketing by getting educated on a particular digital marketing product."

For that reason, this training opportunity from the IMA represents a great opportunity for Microsoft partners to increase their knowledge in this space by learning about the latest practices in digital marketing as a business discipline, Givens says.

Kevin Miller, vice president for solution strategy at

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.