How Zones Revived a Complex CRM Project and Created a Unified Customer Experience

Global technology provider Zones recently found itself in a difficult situation with its planned Microsoft Dynamics CRM implementation. Their technology plan was solid, but after an un-finished implementation project, they needed a new partner that could offer expertise but also align with their own in-house IT and development processes.

Zones offers more than 250,000 products and solutions from 2,000 leading IT manufacturers, as well as a broad portfolio of professional services. And executives had set out growth plans requiring the onboarding of hundreds of sales people over the next few years.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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