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How Microsoft Will Make Gamification a Selling Point for Dynamics CRM

by Curt Finch
CEO, Journyx,
September 11 2015

Gamification has revolutionized how many companies motivate their employees. In its simplest form, gamification is defined as, "the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users' impulses which revolve around the idea of Status and Achievement."

Over the last five years, the outlook on gamification has been quite favorable. In 2011, Gartner estimated that by "2015, more than 50 percent of organizations that manage innovation processes will gamify those processes," and that by 2014, "a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application."

And here's the thing with the rise in gamification: the numbers don't lie. Not only is it a valuable productivity strategy for business employee and customer retention, but attitudes toward gamification principals seem to remain favorable . For example, in the e-learning space, a survey by TalentLMS revealed that:

  • "89% of those surveyed stated that a point system would boost their engagement.
  • 82% are in favor of multiple difficulty levels and explorable content.
  • 62% stated that they would be motivated to learn if leaderboards were involved and they had the opportunity to compete with other colleagues."

So how exactly does this translate to Microsoft's outlook for Dynamics CRM?

Microsoft and Gamification

With gamification becoming such a critical part of modern customer and employee engagement, it's ...

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About Curt Finch

Curt Finch is the CEO of Journyx, a Certified Microsoft Partner. Journyx maximizes the value of Microsoft Dynamics by adding enterprise time tracking. Journyx Accountlink for Microsoft Dynamics allows companies to quickly implement a complete time tracking solution using existing business data in Dynamics. Connect with Curt on Google+.

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