Former software rivals create Kuvana sales acceleration solution

Kuvana A pair of former rivals in the marketing automation software space have joined together to launch Kuvana, a new software company focused on capturing engagement data and providing intelligent recommendations for sales people through email and mobile tools.

Tracking engagement is something that Kuvana founders Rhett Thompson and Chad Ruff know well. Thompson co-founded marketing automation firm CoreMotives, which was acquired by Silverpop and then by IBM, where he worked until last summer. And Ruff founded the marketing automation firm Salesfusion and Sage Software years before.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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