Five ways to maximize your WPC 2013 attendance


For some, Microsoft's Worldwide Partner Conference (WPC) is an opportunity to learn about Microsoft's product directions. For others, it is about networking. To me, WPC is a partner's single biggest business development opportunity of the year in the Microsoft space. With 16,000 attendees from 150 countries consisting of partners, ISVs and Microsoft, it is important to plan and prioritize your attendance so as not to miss out. Having attended seven WPC's, here are my recommendations for maximizing the value from your attendance.

Planning Ahead

Preparation is probably the single most important thing you can do to maximize the value of your attendance. Most people have a tight back-to-back schedule prearranged and the meetings are only 30 minutes long, so here is a list of ways I would recommend preparing:


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About Paul Solski

Paul Solski ( is the Managing Director of AIM International, a management consulting firm specializing in assisting software companies to enter and grow in new markets. Mr. Solski has over 25 years' experience in international business development having held executive positions at Microsoft, HP, Intel, and Compaq.

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