Microsoft Dynamics CRM and Azure AppFabric: Weighing the Data Integration Options


Customer relationship management (CRM) does not exist in a world unto itself.  Companies want to make use of their CRM data in other business applications.  But where to start with Dynamics CRM 2011 or Dynamics CRM Online? 

"Today, the way we work with CRM is that whenever data changes there are 3 ways to access that data for an integration," says Girish Raja, technical evangelist for Dynamics CRM at Microsoft.  "One  is workflow built through Workflow Foundation; there's also the plug-in model, which developers can build to pretty much do everything; and the third would be [access to] the AppFabric Service Bus, which is technically a plug-in that's already pre-packaged into CRM."


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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