CoreMotives to Integrate InsideView in Microsoft Dynamics CRM Marketing Automation Offering

CoreMotives, an Azure-based marketing automation solution for Microsoft Dynamics CRM, recently signed a partnership agreement with sales intelligence software firm InsideView to include InsideView with every new installation.

CoreMotives and InsideView said their integrated solutions combine sales and web data to help customers close more deals more quickly.

Advanced marketing automation add-ons for Microsoft Dyanamics CRM have been a highly competitive market in recent times with companies like CoreMotives, SalesFusion, ClickDimensions, and others competing to offer more intelligence, more automation of services, and better data for clients looking to get more out of their CRM investments.

With CoreMotives and InsideView, an anonymous visitor is identified within seconds of hitting the website. Then a lead is automatically created in CRM, and InsideView sales intelligence adds demographic information, social profiles, news and more to the lead in real time. The sales rep can then reach out to that prospect immediately armed with the necessary information to make a sale, according to officials.

"Simply put, CoreMotives lets clients know who views their site, and InsideView tells clients about that prospect and gives clients an inside contact; this partnership brings social discovery to a whole new level," said Rhett Thompson, Cofounder of CoreMotives, in the statement.

CoreMotives is also working with Armanino Consulting to give clients better time-saving marketing and sales process efficiency tools.

CoreMotives was founded around the beginning of 2009 to ...