One entrepreneur used to develop Microsoft Dynamics CRM add-ons for c360. The other used to buy them.

Now Jeremie Desautels, c360's co-founder, and Rhett Thompson, his former customer and an entrepreneur in his own right, have teamed up to create Windows Azure-based website analytics and marketing cloud service CoreMotives.  The offering feeds customer and prospect data from the cloud directly into Microsoft Dynamics CRM.

"We are helping companies understand who is interested in their products and close deals fast," Thompson said. "We saw the need for a suite of products that would snap into Dynamics without an install...that would solve a problem and be easy to start."

CoreMotives' story

About a year and a half ago, Desautels and Thompson began product development and marketing, gathered some beta customers, and got valuable feedback, while still operating in "stealth mode," Desautels said.

Atlanta-based CoreMotives' big break came last November at Microsoft's five-day BizSpark boot camp, which helped entrepreneurs migrate products onto its new Azure cloud platform and develop a proof-of-concept, Desautels said.

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