Controlling Your Data: Build a Customer Insight Platform for Microsoft Dynamics CRM

In the first article of this series, we introduced the phrase "data is the new oil". While the analogies may seem obvious in some ways, there is also a big difference: oil is something we are running out of, while the amount of stored data continues to explode. So while oil companies are endeavoring on the greatest adventures in the most inhospitable places to find more of this precious resource, the challenge in the world of data seems to be how to control the flow.


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About Ruben Overkemping

Ruben Overkemping is solution manager in CRM at Avanade. He has a background in business administration and information technology. Ruben has more than 10 years of experience in optimizing business processes by implementing Microsoft technology. His broad understanding of the Microsoft platform and his specialization in Microsoft Dynamics CRM help him in the field as solution architect to translate the business requirements into platform solutions that add value to enterprises throughout the world.

Avanade is a multinational consulting company founded as a joint venture between Accenture and Microsoft. Avanade delivers Microsoft Dynamics® CRM, ERP, cloud, business intelligence, application development, collaboration and outsourcing solutions to companies across the globe. For more information on our CRM ServiceLine click

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